Since 1979, RHA has been primarily involved in the areas of energy and resource conservation, community education, industry analysis and research, and perhaps most importantly, social marketing. This success has been due to a concentrated emphasis on providing quality services and focus on project goals and what it takes to reach them.
RHA has worked with clients to develop programs that are effectively targeted to low-income and other hard-to-reach target populations. RHA’s vast experience with those market segments has provided the building blocks needed to communicate efficiently and effectively to diverse customers.
Social marketing is the cornerstone of a majority of RHA’s programs. The ability to work with an existing network of hundreds of community-based organizations throughout the State of California and the nation has enabled RHA to deliver services to thousands. RHA has incorporated specialized community outreach in our consumer education programs for the California Public Utilities Commission, Pacific Bell and GTE, as well as resource conservations programs with the major California utilities.
Energy Efficiency
RHA provides social marketing services through its other energy efficiency projects it manages for its clients. Those include:
- PG&E’s Energy Partners
- PG&E Energy Watch
- PG&E’s Energy Fitness
- PG&E’s Light Exchange
- SDG&E’s Energy Team
Telecommunications
California Lifeline Telephone Program, 2003-present
This program provides a 50% discount on basic home telephone service for low-income Californians or those that are enrolled in programs such as Healthy Families, WIC and Medi-Cal. In 2008, the CPUC re-contracted with RHA to operate a public awareness and outreach program to increase program awareness and increase California LifeLine enrollment. RHA’s multi-cultural, multi-lingual outreach abilities combined with strategic partnerships with CBOs coupled with the ability to develop a statewide advertising and public relations campaign, provides the basis for this successful statewide outreach.
California LifeLine Telephone Program marketing Samples
Health Care
RHA has experience administering health programs.
State of California, Department of Health Services
Managed Care Program
Electronic Data Systems
Healthy Families and Medi-Cal for Children Application Services
State of California, Department of Health Services
Healthy Families and Medi-Cal for Children and Pregnant Women Program